QA, marketing, deploy, monitor.
Launching a product is high-stakes. There are a dozen things that need to happen in sequence — testing, copy review, deployment, announcements, monitoring — and if one person drops their task, the whole launch is affected. Email threads and Slack messages aren't a launch plan.
doth.is has a launch checklist with 4 phases: pre-launch QA, marketing & announcements, launch day execution, and post-launch monitoring. Share with your team so everyone knows their role. Track progress in real time as tasks get completed.
4 phases: pre-launch testing, marketing prep, launch day, and post-launch
Covers QA, copy review, deployment, announcements, monitoring, and retro
Share with your team — assign phases and track progress together
Works for product launches, feature releases, and website launches
Free. No sign-up. Takes 10 seconds.
A launch checklist covers: pre-launch (QA testing, bug fixes, copy review, stakeholder sign-off), marketing (announcement posts, email, social, help docs), launch day (deploy, verify, monitor, announce), and post-launch (watch metrics, fix issues, collect feedback, run retro).
Create a launch checklist on doth.is and share with your team. Assign phases to different people — engineering handles pre-launch and deploy, marketing handles announcements, everyone monitors post-launch. Real-time progress tracking keeps everyone aligned.
Verify everything works in production after deployment. The most common launch failures come from things that worked in staging but break in production — payment flows, email triggers, third-party integrations. Test the critical path first.
Monitor metrics and error logs for 48 hours. Triage and fix critical issues immediately. Collect user feedback actively. Send a thank-you to the team. Run a retrospective within one week — what went well, what to improve next time.
Last updated: April 2026