Domain, build, SEO, analytics, go live.
You've built a website but launching it properly involves more than just clicking deploy. Did you set up SSL? Are your meta tags correct? Is analytics running? Did you submit the sitemap? Missing these steps means your site is live but invisible to search engines and broken in link previews.
doth.is has a website launch checklist for developers and makers: domain & hosting, build quality, SEO & analytics, and go-live tasks. Check off each step to make sure your site is properly configured, discoverable, and ready for visitors.
4 groups: domain & hosting, build, analytics & SEO, and launch
Covers SSL, responsive design, OG tags, sitemap, Search Console, Lighthouse
Designed for indie makers, freelancers, and small teams
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Before launch: verify SSL/HTTPS, test on mobile and tablet, check all links and forms, add meta titles and descriptions to every page, set up analytics, add Open Graph tags for social previews, submit sitemap to Google Search Console, and check page speed.
Set up Google Search Console and submit your sitemap. Add unique meta titles and descriptions to every page. Ensure your site is mobile-responsive. Set up analytics. Check page speed (aim for 90+ on Lighthouse). Add Open Graph tags for social sharing.
Google typically indexes a new site within 3-14 days after sitemap submission. Organic ranking takes 4-12 weeks. Submit your sitemap through Google Search Console, ensure your robots.txt allows crawling, and build a few quality backlinks to speed up the process.
At minimum: Google Analytics (or Plausible/PostHog) for traffic and behavior, Google Search Console for search performance and indexing, and basic event tracking for key actions (sign-ups, purchases, clicks). Set these up before launch so you capture data from day one.
Last updated: April 2026